According to Marketing Dive:
- In 2018, 45% of top marketing positions at ANA client-side member organizations are held by women—according to results from the trade group’s inaugural scorecard which highlights marketers’ progress in gender equality and ethnic diversity.
- In 2018, despite nearing gender parity, only 13% of Chief Marketing Officers or CMO equivalents are people of color; 5% are Hispanic/Latin, 5% are Asian and 3% are black. The survey examined industries including banking and financial services, food and beverage, technology, sports and entertainment and consumer packaged goods.
According to DMW:
In 2019, just over 11% of Creative Directors in the industry are women.
Marketing, communications, and advertising yield vast influence in our social societies. They shape, influence, reinforce perceptions of others as well as beliefs. This is why propaganda marketing and control of media remain fundamental tools utilized by dictators. The messages we receive daily are constant. They are both explicit and subliminal aka implicit. Hence, does it matter who’s in the top marketing leadership positions?
Happy International Women’s Day and in community,
Jenny