In 2018, 45% of top marketing positions at ANA client-side member organizations are held by women—according to results from the trade group’s inaugural scorecard which highlights marketers’ progress in gender equality and ethnic diversity.
In 2018, despite nearing gender parity, only 13% of Chief Marketing Officers or CMO equivalents are people of color; 5% are Hispanic/Latin, 5% are Asian and 3% are black. The survey examined industries including banking and financial services, food and beverage, technology, sports and entertainment and consumer packaged goods.
In 2019, just over 11% of Creative Directors in the industry are women.
Marketing, communications, and advertising yield vast influence in our social societies. They shape, influence, reinforce perceptions of others as well as beliefs. This is why propaganda marketing and control of media remain fundamental tools utilized by dictators. The messages we receive daily are constant. They are both explicit and subliminal aka implicit. Hence, does it matter who’s in the top marketing leadership positions?
What if you had the tools to work smarter, not harder?
Work Smarter Wednesday – Tip of the Day – Schedule Your Emails
Work Smarter Wednesday – Tip of the Day – Make Keyboard Shortcuts Your Bestie
Courtesy of lifehack.org, below are game-changing keyboard shortcuts that I live and swear by. Invest the time to memorize/learn these keyboard shortcuts because it will save you time and frustration.
My top two keyboard shortcuts are:
1) To easily search or short cut to what I’m looking for in large documents: [command] [F] aka [Ctrl] [F]
2) To reopen an accidentally closed tab/webpage [command] [shift] [T] aka [Ctrl] [shift] [T]:
What are some of your favorites?
DISCLAIMER: This heartfelt true-story and poignant life lesson video below will induce tears.
Work Smarter Wednesday – Tip of the Day – How am I making things for difficult than they need to be?
How do you work smarter? What are some of your tips?
DAILY TIPS – 365 DAYS PER YEAR
Friendly reminder, every day I will be providing tips and the data and expertise backing it up. The goal is to support you in designing your best professional and personal life, wherever you are in your journey. It is never too late. I hope you find the daily tips useful, as they have been for me.
_Marketing & Communications Mondays _Trust in Yourself & Your Journey Tuesdays _Work Smarter Wednesdays _Talk Less, Listen More Thursdays _For Your Best DEI (Diversity, Equity, Inclusion) Life Fridays _Style Saturdays _Serve Positivity Sundays
Come back daily and visit my social media for the daily tips. Thank you and cheers to your best life!
Friendly reminder, every day I will be providing tips and the data and expertise backing it up. The goal is to support you in designing your best professional and personal life, wherever you are in your journey. It is never too late. I hope you find the daily tips useful, as they have been for me.
_Marketing & Communications Mondays _Trust in Yourself & Your Journey Tuesdays _Work Smarter Wednesdays _Talk Less, Listen More Thursdays _For Your Best DEI (Diversity, Equity, Inclusion) Life Fridays _Style Saturdays _Serve Positivity Sundays
Distrust and self-doubt are our most substantial limitations. Distrust in ourselves goes hand-in-hand with distrusting others. This is a life not fully realized but dictated by fear. Self-doubt often is frustrating, anxiety-inducing, scary as heck, and, for some, paralyzing.
My goal is to help you move through your fear—not to ignore your fear but acknowledge it as a life-long friend. It will always be a part of you. Thus, it’s essential to embrace it to live fully—a life with purpose and without regrets. The biggest risk in life is not taking one.
Through your fears, I’m also here to remind you that you already have everything necessary to re-love or fall in love with yourself. Consequentially, the flood gates will open to ownership of your desires, leading to courageous actions toward your dreams.
So trust your inner-voice and your abilities, no matter the outcome. As you likely have heard: It is not the destination but the journey that matters. Speaking from plenty of invaluable trials and errors, I couldn’t agree more. I am beyond grateful for every single one of them. Each one has been right on time.
Thank you from the bottom of my heart for your heartfelt love and support of my passion to boldly create positive change, especially through my baby, my artistic activism, Retrofit Republic. When I founded Retrofit Republic at 25 years old, I had no idea it would become the innovative social enterprise that so many of you championed. Thank you for believing in the good work that we were doing.
Going back down memory lane.
Award-winning singer, rapper, songwriter, musician, producer Anderson .Paak and rapper Dumbfoundead. Creative vision and wardrobe styling by yours truly.
I knew we were on to something unique. But the continual out-pour of our positive affect on you and so many illustrated that it was changing society to be better, to be more diverse, more inclusive, more equitable, to herald the beautiful diversity of individuals, races, cultures, backgrounds, gender presentations, body types, abilities and disabilities; and while changing culture to be more conscious of consumerism and its global ramifications such as the human and environmental costs of products and business practices.
Additionally, many studies have shown the greater benefits of diversity in the workforce such as increased revenue and fundraising, better and comprehensive ideas, improved efficiencies and productivity, significantly higher retention, and overall happier employees. So why not put concerted effort to institutionalize diversity, equity, and inclusion practices and policies in your company? It’s a no-brainer really.
These values continue to inform me in my continual nonprofit, social impact, and consulting work. As well as in the past four years, with the students I have been so fortunate to work with. With anything that I am passionate about, it becomes my life. I give it my all. Just like at Retrofit Republic, I gave my all to my students and families. I learned a ton. I am forever grateful for the transformations and relationships fostered. But I deeply miss the magical creative flow that I had running Retrofit Republic, where I had full creative license to collaborate and run my own vehicle of change.
Thus, here I am starting my next creative vision and consulting services site. Whatever your needs are such as how to:
_Start a nonprofit, social enterprise or business. _Lead a mission driven personal and career path. _Ensure your company and practices are rooted in diversity, equity, and inclusion. _Hire and train diverse talent. _Coach and develop your team. _Mediate conflict resolutions between your team members. _Execute an effective and productive staff retreat. _Market, communicate, and increase your reach. _Envision and execute an unforgettable marketing campaign from A-Z. _Create a unique brand and identity. _Market research to understand what competitive advantage you and your company has. _Develop a memorable tagline and elevator pitch. _Set-up photo and video shoots. _Style it all. _Dress and present yourself as the boss that you are or strive to be. _Lead and inspire a team. _Plan and execute your organization’s anniversary event.
I got you! Or you simply want to share what creative endeavors you’re working on or content that inspires you.
Keep doing you and believe in yourself. If you don’t, then why should anyone else? Trust that your firm belief will manifest.
“Your journey has molded you for the greater good. It was exactly what it needed to be. Don’t think you’ve lost time. It took each and every situation you have encountered to bring you to the now. And now is right on time.” -Asha Tyson.
Let’s create your best self and live y/our dreams together.
Community, thank you for coming through! It is because of you we surpassed our fundraising goal for five deserving women warriors!
Your donations are in the works. We are assembling each women warrior’s care packages, and they will be delivered to them by no later than early January 2021. These care packages will contain monetary gift cards to help with essential needs and individualized items for their well-being and the well-being of their families. Additionally, your gift for your donation is also in the works and should arrive by early January 2021 too.
We are only as strong as our community and this campaign couldn’t be more indicative. Your encouraging words pierce deeply, especially in 2020.
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“You each are so deserving of this and so much more.” -Diana
“Thank you for sharing your stories and allowing us to give back a little. May our Lord watch over your families with love and protection!” -Jennie
“Sending love and blessings to all of you.” – Chayla
“Thank you for all that you do to make the world a kinder place.” -Laurie
“I love the work you are doing, keep shining.” -Erica
“Wonderful way to honor women!” -Anonymous
“By Queens, For Queens! Love what you’re continuing to do to uplift and inspire womxn.” -Stephanie
“Supporting our most inspiring, fearless, brilliant, and beautiful Queens! -Allyson
“Who run the world?!” – Abigail
“Women of the Resistance” mural by Lucia Gonzalez Ippolito at Balmy Alley in the Mission district of San Francisco. Photo by me.
